Jan 22

Timing is Everything: How to Ensure Your Prospects See Your Content

So you've written some awesome blog posts, created a compelling webinar, or put together a cool slide deck. Well, sorry to break the news, but your job is only half done.

Content doesn’t get an audience just because you put it on your site. You have to promote it - and at the right time!

Did you know that only 26% of marketers invest in content distribution? And an even smaller percentage of..

Jan 19

Using LinkedIn to Generate Genuine Leads

LinkedIn is now 300+ million strong, and the world’s leading professional network. It’s a place where the business community can connect, find new opportunities, showcase their careers, maintain professional relationship and it’s an ideal place to turn professional relationships into opportunities.  More importantly, it’s a place where millions of leading business people are not only within..

Jan 18

How To Improve a Facebook Company Page and Get Traffic for a Nickel

You better believe it - we've been running Facebook Ad campaigns for over three years, and we consistently return better ad results than 98% of other advertisers. Maybe you've been asking how to improve a Facebook company page for a while, but your ads aren't running effectively and you're struggling to see substantial ROI. There are many social media mistakes you could be making that..
Jan 15

What's the Difference Between Inbound Marketing and Content Marketing?

When marketing professionals talk about the difference between inbound marketing and content marketing, it can sometimes sound like the age-old question of what came first, the chicken or the egg? But it really isn't that confusing and no matter what you decide about these two important components of a marketing campaign, you're going to need to do both really well in order to maximize your..

Jan 13

Marketing for Nonprofits? Here's 10 Tips!

If you're in marketing for nonprofits, then you know it's rare to have an ample budget to get everything done. It can sometimes seem as though your campaign has to keep getting revised due to budget restraints and that you don't have enough funding to launch a complete marketing campaign. But you can still reach quite a few potential sponsors and donors if you get creative and use some of our..

Jan 11

12 Marketing Ideas for Small Business Owners

As a small business, marketing budgets are always tight. But it's a critical part of your growing your business and getting new customers. You don't have to break the bank and spend every dollar on expensive campaigns: use some of our marketing ideas for small business owners to get the word out!

1. Infographics

Infographics are powerful marketing tools and stats show that people are 21% more..

Jan 08

5 Landing Page Examples to Help You Convert More Leads

If you're looking to improve your ROI with great landing pages, it's helpful to know what makes a good landing page and see some examples of ones that actually work. At this point, you've spent some time developing a page that has a form to capture your reader's email and key information in exchange for some valuable piece of content you've provided. But is your landing page capturing tons of..

Jan 07

8 Marketing Ideas for Software Startups


What's the secret behind why some software companies make it and others don't?

There are plenty of startups that have great products, but some fail, ending up in that virtual graveyard and others go on to be the next big hit.

It's a combination of hiring quality people who believe in the product, investment in customer satisfaction, and a stellar marketing campaign that targets their ideal..

Jan 05

Awesome Chrome Plugins for Marketing Professionals

Sometimes it feels as if we're swimming in the Google universe, and with the advent of Chrome in 2008 came the added feature of plugins. These extensions will definitely make your life easier, once you know how to use them, and anyone who works in digital marketing should add a few of these handy helpers to your toolbox. While there's tons of extensions out there, I'll focus on the ones that my..

Jan 04

3 Social Media Mistakes to Avoid at All Costs

Social media is what's driving B2B and B2C these days, so it's important for you to beef up your social media channels and make sure that it's an integral part of your marketing campaign. Whether you have a huge Facebook following, an active Instagram profile, or a colorful Pinterest page, make sure you aren't making any of these social media mistakes!

Ghost Town

One of the biggest mistakes..