Feb 29

How to Repurpose Content to Save Time

Wouldn't it be ideal if all of the content we spent oodles of time on could be everything to everybody? Well the social media universe is so diverse that marketers need to come up with content to reach a wide variety of people on different channels, making our jobs pretty time-consuming sometimes. But what if there was a way to repurpose content to make your job easier? Like turning that awesome..

Feb 26

Our Tricks for Managing Customer Expectations

A new era has dawned in the world of managing customer expectations.

What used to live behind closed doors is now as public as Donald Trump’s hair. Consumers and businesses are more empowered than ever to tell the world what their experience has been with your brand because of the internet.

How you are managing customer expectations can either make or break your company. I would like to lay out..

Feb 24

The Art of Asking Survey Questions

As marketers, we use surveys with focus groups to learn more about a potential campaign, with our customer database to find out how to make product improvements, and with our social media fanbase to test what types of messages resonate with our target audience. But what happens when you spend time administering a survey only to pore over the data to find out that it doesn't tell us anything new?..

Feb 23

The New, and Better Way, To Do Event Marketing

You've spent time securing a great venue, coordinating speaker panels, and fine-tuning a dynamic agenda for your next event, but how do you ensure that the right people are going to show up to your event? No matter if your event is a technical conference, a film festival, or a travel expo, you'll want to take a look at some new and improved ways to do event marketing to get the right people..

Feb 22

5 Steps To Nailing a Sales Call

The truth is most saleseople talk way too much!And when salespeople are too busy talking, they stop listening and deliver way too few customers as a result.But that doesn't have to be the case; here are 5 tips to nail a sales call.


1- Have a Goal To Add Value!

Approach the sales call like a real conversation. Calling is not just a numbers game- quality has to matter.Take a deep breath..

Feb 17

4 Successful Types of Company Culture for Software Companies

The best companies know that having a great company culture is critical to their overall success. You want your employees coming to work every day because they look forward to the challenges, their co-workers, and the office atmosphere - not just to pick up a paycheck. Of course, each culture has a different feel and unique qualities, but ultimately culture is about your employees and ensuring..

Feb 16

Beyond Email: How to Master Marketing Automation

You know those stressful days when you've got meetings about your upcoming campaign, a review with your boss about the latest numbers, a to-do list that includes scheduling blog posts and updating social media queues, and on top of all that a conference call with another vendor?

They're exhausting and the last thing you want to do after a day like that is think about sending emails to prospects..

Feb 15

Are You Thinking About the Customer Journey: Part 2

In my first post about the customer journey, we talked about how easy it is for us as proprietors, marketers, and salespeople to only focus on the destination of our customer: when they actually buy and experience our product or service. I made the case that we need to go back to the very beginning of their journey.

Let's recap:

Step 1: The Idea - When your customer has a pain point that can..

Feb 11

Why CEOs Love HubSpot Marketing Agencies

It’s hard to find a marketing agency you love. As CEOs trying to successfully run our companies, finding reliable agencies that can produce results and work well with our internal marketing teams can be difficult. There are thousands of online marketing agencies, and each one claims to bring better results than the next. How do you separate the wheat from the chaff and identify the truly..
Feb 10

The Most Overrated Marketing Tactics

As marketing professionals, we have a ton of options when it comes to putting together an effective marketing strategy. But this is a bit of a blessing and a curse: which ones do you choose? Before jumping right in and spending a huge portion of your budget on a mailing campaign or a Facebook ad, it's best to understand some of the most overrated marketing tactics and what you can do instead...

Feb 09

How to Hire Tech Talent for Your Software Startup

Trying to hire tech talent can be daunting, especially if you're not a technical person yourself. But you don't have to write code or become a developer overnight to look for, interview, and hire folks with technical skills. If you're handling the recruiting process in house, make sure you pay attention to some dos and don'ts when it comes to getting the best candidate in a seat at your company.

Feb 08

6 Business Blogging Mistakes & Their Easy Fixes

It takes a lot to start a blog, so congrats on getting yours started! Blogs are becoming an increasingly popular way for businesses of all sizes to spread the word about their company and relevant industry trends. And the data proves that your time and money spent blogging are well worth it. Studies from Hubspot show that B2B companies that blog only once or twice a month generate 70% more leads..

Feb 05

Simple Steps to Warming Up a Cold Call

Nobody likes receiving a cold call and honestly, no salesperson likes making the cold call either.  There is no upside to a cold call from any angle you look at it.  So let’s make this first step simple - Stop cold calling.

So what do you do instead?  You got it - Warm calls.  Take the age-old, ineffective cold call, warm it up a bit, and track the responses you begin to receive.  Here are a..

Feb 04

Use the SMART Goal System to Track Marketing Goals

Creating marketing goals, specifically SMART goals, for your upcoming marketing campaign is a great way to get your team rallied and excited. When brainstorming the goals you want to shoot for as a marketing department, the basic SMART goal system is the first set of rules you should know before beginning your marketing campaign:






When we sit..
Feb 03

10 Best Email Subject Lines

You might be thinking, nobody reads email anymore. Or you might be thinking that email is an obsolete way of marketing. Well let these stats change your mind:

  • According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.
  • 64% of consumers say that they open an email because of a subject line (Salesforce).
  • Lead nurturing emails..
Feb 02

Are You Thinking about the Customer Journey?

When you have a product or service to sell, it's easy to picture your potential customer holding your product in their hands, opening up the package, or beginning the process of enjoying your service. After all, as salespeople and marketing experts, we love our product and we created our product to be experienced and used by people. The challenge with our thinking though, is that when it comes..