All Posts By

C.J. Bergmen

Mar 11

5 Ways To Exceed Customer Expectations

You did it! You got the sale. You have a new customer. You probably feel a great sense of accomplishment, and you should! All that work you have done to demonstrate your ability to deliver that which your new customer needs has paid off. Go grab a drink. Celebrate. But tomorrow, we have to get back to work. Our customer has expectations based on what we have promised. And I hope you are not just..

Feb 26

Our Tricks for Managing Customer Expectations

A new era has dawned in the world of managing customer expectations.

What used to live behind closed doors is now as public as Donald Trump’s hair. Consumers and businesses are more empowered than ever to tell the world what their experience has been with your brand because of the internet.

How you are managing customer expectations can either make or break your company. I would like to lay out..

Feb 15

Are You Thinking About the Customer Journey: Part 2

In my first post about the customer journey, we talked about how easy it is for us as proprietors, marketers, and salespeople to only focus on the destination of our customer: when they actually buy and experience our product or service. I made the case that we need to go back to the very beginning of their journey.

Let's recap:

Step 1: The Idea - When your customer has a pain point that can..

Feb 02

Are You Thinking about the Customer Journey?

When you have a product or service to sell, it's easy to picture your potential customer holding your product in their hands, opening up the package, or beginning the process of enjoying your service. After all, as salespeople and marketing experts, we love our product and we created our product to be experienced and used by people. The challenge with our thinking though, is that when it comes..