How do we do this?
1. Choose the #1 Facebook Ad Objective to Generate Traffic
We suggest you create a Facebook update with 2-3 paragraphs that outline all of the value someone can get in clicking the link to your website.
Make sure you are linking back to a valuable piece of content on your website. Follow the main tenants of value based blogging to generate content that your customers want to read.
Optimize the photo for clickability. It is a good idea to use a professional stock photo or custom photo from your library. Facebook lets you use Shutterstock photos for FREE when creating ads that are NOT Boosted Posts, so make sure you are purchasing your own photo for this.
Optimize the Link Description with attractive words like Free, Help, New, Updated, Download, Access, Exclusive, etc.
Choose the Correct Budgeting and Ad Lifecycle