Mar 01

The C-Suite Guide to Social Media

You can't underestimate the power of social media today. No matter what business you're in, it's important that you know the lingo and the basics of the social media platforms being used by billions of companies all over the globe. Right here in the U.S., Americans spend an average of 9 hours engaging with digital media. Wow! Even if you don't have your own personal accounts on these channels,..

Feb 29

How to Repurpose Content to Save Time

Wouldn't it be ideal if all of the content we spent oodles of time on could be everything to everybody? Well the social media universe is so diverse that marketers need to come up with content to reach a wide variety of people on different channels, making our jobs pretty time-consuming sometimes. But what if there was a way to repurpose content to make your job easier? Like turning that awesome..

Feb 26

Our Tricks for Managing Customer Expectations

A new era has dawned in the world of managing customer expectations.

What used to live behind closed doors is now as public as Donald Trump’s hair. Consumers and businesses are more empowered than ever to tell the world what their experience has been with your brand because of the internet.

How you are managing customer expectations can either make or break your company. I would like to lay out..

Feb 24

The Art of Asking Survey Questions

As marketers, we use surveys with focus groups to learn more about a potential campaign, with our customer database to find out how to make product improvements, and with our social media fanbase to test what types of messages resonate with our target audience. But what happens when you spend time administering a survey only to pore over the data to find out that it doesn't tell us anything new?..

Feb 23

The New, and Better Way, To Do Event Marketing

You've spent time securing a great venue, coordinating speaker panels, and fine-tuning a dynamic agenda for your next event, but how do you ensure that the right people are going to show up to your event? No matter if your event is a technical conference, a film festival, or a travel expo, you'll want to take a look at some new and improved ways to do event marketing to get the right people..